If you think Snapchat is just a way for teenagers to send silly selfies to each other, think again.
According to Hootsuite’s blog (yes, they know what’s up), Snapchat reaches 41% of 18 to 34 year olds in the US on the DAILY, and stats from DMR say there are 60 million daily active users in the US and Canada. Whoa.
Not only does this mean teens are not the only ones using the platform, it also proves that if your business has yet to jump on the Snapchat bandwagon, you need to get on it, like, yesterday. Just think about how many potential customers you could be missing out on!
With the Snapchat Stories feature, you can share short videos and pictures with your entire Snapchat audience. They live for 24 hours and then they disappear, creating a big incentive for your customers to constantly check out what you’re up to.
Sharing short videos about the ins and outs of your business is an awesome way to build stronger trust and relationships with your customers.
So let’s get to it!
- Go behind the scenes
People are nosy. You know it’s true. So give them what they want. Share photos of your office space, a video of an upcoming project, anything that makes them feel like they’re part of your world.
- Share live events
If your business is going to an exciting event (think a conference, media dinner, or seminar) use Snapchat to broadcast it like crazy! People love to feel like they’re part of something and will appreciate you giving them an inside look at the coolest live events you attend.
- Offer exclusive promos
If a potential customer is on your website and sees “Follow us on Snapchat for exclusive promos and coupons”, what do you think will happen? First, you’ll gain a new Snapchat follower, and second, you might just gain a new customer who will use your coupon and come back for more!
- Tell a story
Sure, Snapchat videos cut off after 10 seconds, but that doesn’t mean you have to end the story there. You can record multiple videos one after another to keep the conversation going and tell a story to your audience.
- Keep it colourful
Snapchat is a FUN platform, first and foremost. Your customers don’t want to see boring or gloomy photos. They want to see upbeat content, employees having fun, and lots of colour! Make your customers WANT to keep checking out your latest stories and you’ll grow your influence tenfold!
Are Snapchat Stories part of your marketing plan? If not, have I convinced you?
You can always book a call with me any time you want to review your strategy and program. Just click here!